Thank you for attending 2024 Seasons Summit!
Thank you for joining us
Join Resorts of Ontario as we navigate the Future of Resorting in Ontario at the Season Summit conference this April at Hockley Valley Resort.
Join us for the Future of Resorting in Ontario
The Season Summit is not just a conference; it's a unique experience tailored specifically for Resorts of Ontario. This themed gathering will bring together industry leaders, resort owners, marketers and hospitality professionals to explore the latest trends, exchange insights, and collectively shape the future of the resort industry.
Adam Morrison
President & CEO, OTEC
The Job Market & The Future of Work:
An Ontario Perspective
Caroline Polgrabia
Regional Development Advisor / GTA – Tourism
Ministry of Tourism, Culture and Sport
Regional Services Branch RSB
The Future of Resorting
Kate Vrancart
Director, Strategic Engagement and Communications
Destination Ontario
Liisa Sefton
Broadcast Media Specialist (North America)
Destination Ontario
Jessie Stienberg B.ED, B.E.S.
Owner/Lead Facilitator, LEAP Adventures Inc.
Amazing Race, Teambuilding
Angela Nagy
President & CEO, GreenStep Solutions Inc | EcoBase Carbon Software
Regenerative Tourism
Rebecca Mackenzie
President & CEO, Culinary Tourism Alliance
Embracing Taste of Place
Verity Dimock
Vice-President, Learning Services at OTEC
The Power of Leadership Training in Staff Retention
Kelly Harris
Industry and Community Liaison, OTEC
The Power of Leadership Training in Staff Retention
Alexis Charest-Descomme
Strategic Insights Lead, Google
AI Driven Marketing: Rethinking the traveler journey
Emily Baillie
Digital Marketing & AI Strategist, Compass Content Marketing
Social Media Marketing Trends in Tourism
Kevin Forget
Supervising Producer - Breakfast Television, Rogers Sports & Media
Emcee, Presidents Dinner
Why Attend?
Season Summit is the ultimate platform for the Ontario resort industry to come together, discuss what's important, build real relationships, and level up their businesses through shared learning,
Industry Sessions and
Town Hall
Hear from industry leaders and government about challenges in our industry
Amazing Race, Trade Show, and Hospitality Lounge
We've lined up some unforgettable activites for all Season Summit attendees
Future of Marketing, Social Media Tactics and Panel
Take your business the next level with the latest in marketing trends and tactics
Season Summit Itinerary
Day One
12:00 - 1:00PM: Arrival & Registration
Presented by Resorts of Ontario & Hockley Valley Resort
12:30 - 1:30PM: Welcome Coffee
Sponsored by Raesgo Creative
1:00 - 1:20PM: Welcome & Opening Remarks
Presented by Yvonne Stephenson, Conference Chair, Season Summit
Incoming President of Resorts of Ontario
and Jo-anne Snyder, President, Resorts of Ontario
1:20 - 1:30PM: Welcome from Kerri King
Presented by Kerri King, Executive Director, Resorts of Ontario
1:30 -2:20PM: The Future of Resorting - Ministry of Tourism Culture & Sport for Resorts of Ontario
Presented by Caroline Polgrabia, Regional Development Advisor, GTA – Tourism
and Chuck Thibeault, Executive Director, Central Counties
Industry Updates
2:20 - 2:30PM: The Job Market & The Future of Work: An Ontario Perspective
Presented by Adam Morrison, OTEC, President & CEO OTEC
2:35 - 2:45PM: Destination Ontario
Presented by Kate Vrancart, Director, Strategic Engagement and Communications
and Liisa Sefton, Broadcast Media Specialist (North America)
2:45 - 2:55PM: Canadian Federation of Independent Businesses
Presented by Anna Mancini, CFIB
3:00 - 5:00PM: Amazing Race Team Building Experience
Sponsored by Hockley Valley Resort and Adamo Estate Winery
Facilitated by Jessie Steinberg B.Ed, B.E.S., LEAP Adventures Inc.
5:30PM: Dinner on own at Hockley Valley
8:00PM: Welcome Hospitality Suite
Sponsored by Abell Pest Control, Wine Sponsored by Adamo Estate Winery
Day Two
7:00 - 9:00AM: Breakfast on Own
Buffet included with Hockley Valley Room Package
9:00AM: Message from Andrew Siegwart
President & CEO, Tourism Industry Association Ontario
9:10 - 9:55AM: Regenerative Tourism
Presented by Angela Nagy, President & CEO,
GreenStep Solutions Inc | EcoBase Carbon Software
10:00 - 10:45AM: Embracing Taste of Place
Presented by Rebecca Mackenzie, President & CEO, Culinary Tourism Alliance
10:45 - 11:00AM: COFFEE BREAK
11:00AM - 12:00PM: The Power of Leadership Training & Staff Retention
Presented by Verity Dimock,VP Business Development & Learning Services, OTEC,
and Kelly Harris, Industry and Community Liaison, OTEC
12:00 - 1:00PM: LUNCH
Sponsored by OTEC
1:00 - 2:00PM: ANNUAL GENERAL MEETING
2:00 - 3:00PM: COFFEE BREAK
Sponsored by Kleurvision
2:00 - 5:30PM: Resorts of Ontario Trade Show & Lounge
6:30 - 7:00PM: COCKTAIL RECEPTION
Sponsored by Talent Employment Inc
7:00PM: President’s Reception & Dinner at Adamo Estate Winery
Music by Oranje Krush, Sponsored by Central Counties
Theme: Grapes & Glamour
9:30PM - 12:00AM: Dancing & Late Night-Cash Bar
Day Three
8:30AM: Welcome Coffee
9:00AM: Opening Remarks
9:05AM: AI Driven Marketing: Rethinking the Traveler Journey
Presented by Alexis Charest-Descomme, Strategic Insights Lead, Google
10:00AM: Social Media Marketing Trends in Tourism
Presented by Emily Baillie, Digital Marketing & AI Strategist,
Compass Content Marketing
11:00 -11:15AM: COFFEE BREAK
Sponsored by Blue Water Acres
11:15AM: Marketing Update and Opportunities
Presented by Shane Bage, Marketing Communications Manager
11:20AM: Creative Story Telling
Presented by Resorts of Ontario Marketing Network
1:00 - 2PM: LUNCH
Thanks to our partner Smart Serve
2:15 - 2:45PM: Creative Story Telling Recap
2:45 - 3:30PM: BEAR PIT
Hosted by Mark Downing, Fern Resort
3:30PM: Closing Remarks
Industry Trade Show
2:00pm - 5:30pm • Wednesday April 3rd, 2024
Join us for a great opportunity to promote your products and services to Resort Owners, GM’s and Sales and Marketing professionals at the Resorts of Ontario Annual Conference and Trade Show.
Promote your latest and greatest products that they need to know about at Hockley Valley Resort on April 3rd. Plus network and mingle at the themed reception dinner followed by a hospitality suite!
The Venue
Hockley Valley Resort is a premier year-round destination with extensive meeting facilities, full-service spa, championship golf course, ski runs and terrain park, 10 kilometres of mountain biking trails and a boutique winery with over 28,000 vines and award-winning wines.
Accommodations
Accommodations are available at Hockley Valley Resort for an exclusive rate of $204.00 Single Room or $118 per person, double occupancy, plus applicable taxes and resort fee.
Rooms include breakfast the next day.
To book a room call 1-866-462-5539 and quote Booking Code - 664775. Cut-off date for rooms is Monday, March 4th, 2024.
NOTE: Rooms will be released after March 4th, and rates will increase.
The Venue
Hockley Valley Resort is a premier year-round destination with extensive meeting facilities, full-service spa, championship golf course, ski runs and terrain park, 10 kilometres of mountain biking trails and a boutique winery with over 28,000 vines and award-winning wines.
Accommodations
Accommodations are available at Hockley Valley Resort for an exclusive rate of $204.00 Single Room or $118 per person, double occupancy, plus applicable taxes and resort fee.
Rooms include breakfast the next day.
To book a room call 1-866-462-5539 and quote
Booking Code - 664775.
Cut-off date for rooms is Monday, March 4th, 2024.
NOTE: Rooms will be released after March 4th, and rates will increase.
Our Sponsors
Information about becoming a sponsor
and link to sponsorship form page.
The Future Of Resorting
April 2-4, 2024 • Hockley Valley Resort • $399 +HST
no refunds after March 19th
Summit Package includes:
Attendance at all sessions
coffee breaks & meals daily
buffet breakfast is included in accommodation packages
dinner on own on Tuesday evening. Reservations recommended at Babbo Restaurant
For more information about the Summit, please call 1-800-363-7227 or email info@resortsofontario.com
Media Release
Event Gallery
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